SEO & Digital Marketing

The word “DIGITAL MARKETING” is a word that includes many digital ways of marketing a product or a service. Only way to gain the speed brand awareness and maximum customer base. In this internet era this one is a core competency among all technologies. Even though it is not a technology, instead it is a systematic approach on our marketing goals over the electronic media.

Search engine optimization (SEO) is a major component of Digital Marketing. It is a combination of various optimization methods of strategies and technique used to increase the number of visitors to a specific website by gaining top ranking over search result pages on Google, Bing, Yahoo and other search engines.

Below are the components of Digital Marketing and we are having complete and expert level of DM engineers who worked with fortune 500 companies.

Search Engine Optimization (SEO)
(For long term gain from search engines)

Brief About SEO process:

On Page
  • Keyword Analysis & Research
  • Content Review & Direction
  • Code Optimization (HTML)
  • Proper Website Architecture

Off Page
  • Link Building
  • Social Shares (Articles, Directory Submissions, Forum postings, Bookmarking’s etc.)
  • Local SEO

Pay Per Click (PPC) Advertising
(Quick and fast ROI)

Brief About PPC:
  • Keyword Research
  • Ad compose & Optimization
  • Landing Page Optimization
  • Headline analysis & very strong headline making
  • Identify call to action & making it very strong

Content Marketing
Customer relationship management and establishment

Brief About Content Marketing:
  • Blog posts
  • Infographics
  • Animated graphics
  • Research Study
  • Storytelling
  • News & Breaking News
  • Testimonials Spread

Social Media Marketing (SMM)
Easy way to connect customers through social media

It’s a very critical and important aspect of digital marketing. It’s a powerful mechanism for grabbing the customer base and brand awareness.

Major channels to target:
  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Google +
  • YouTube

  • Videos
  • Images/Photos
  • News/Content

Email Marketing
Regular approach makes brand awareness and repeat customers

It’s a common and straightforward way for spreading your brand awareness and offering your new products and services.

Major things that you can cover in this:
  • Sending the Promotions
  • New Products/New Arrivals
  • Company Updates/News
  • Follow Up and Reminders
  • Newsletters
  • Offerings

Conversion Rate Optimization (CRO)
Complete optimization of your website with respect to performance

It’s a regular process of keeping your website update and maintaining the performance of the site.

What covers in CRO process (On regular basis checks):
  • Site Design
  • Responsive check
  • Site Speed
  • Forms Optimization
  • A/B Testing
  • Advertisements
  • Graphics/Imagery/Gallery

Online Campaigns and Surveys
Campaigns for rapid identity & Surveys for Customer views on your service or product and services

A perfect way of evaluation your products or services. It’s a periodic task which gives complete overview of your product or services in a justifiable way.